Download ~ Competitive Strategies Adopted by Vegetable Retailers in Mumbai City of India--an Insight. " by Indian Journal of Economics and Business ~ eBook PDF Kindle ePub Free

eBook details

Title: Competitive Strategies Adopted by Vegetable Retailers in Mumbai City of India--an Insight.
Author : Indian Journal of Economics and Business
Release Date : January 01, 2006
Genre: Business & Personal Finance,Books,
Pages : * pages
Size : 295 KB

Description

Abstract Study indicated the emergence of a more modern retail sector in the midst of traditional wet markets. To cope up with the resource constraints, small and medium sized retailers target the medium and low-price market segments, design merchandise mixes with the fast moving product lines and negotiate for the prices. Large sized retailers target the upper and medium price segments due to better asset positions, offer broader product choices of better qualities maintain prices higher, emphasize customer retention and market development. A handful of these retailers, has started depicting the developed country style modern selling patterns.

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